SaaS Development
Multi-tenant platforms with billing, roles and analytics built in from day one — so you launch revenue-ready, not "almost there".
Software studio · London
We design and build software people want to use.
From early-stage ideas to scalable SaaS platforms, we turn ambitious concepts into beautifully engineered digital products — for startups, SMEs and funded teams.
Products we've shipped for
- The Wash London
- Sure Kitchen
- Five Star Kitchen
- + private SaaS ventures
What we build
One platform.
Built end to end.
A composite interface, built by ADEND for this page. Every capability below has shipped in our client products — dashboards, analytics, automation and AI — brought together in one demo.
01Command-centre dashboards
Every metric that matters, live on one screen. Designed around the questions your team actually asks each morning.
02Analytics & reporting
Cohorts, funnels and revenue breakdowns — queryable in seconds, exportable in one click, accurate to the penny.
03Team collaboration
Comments, mentions and live presence built into the workflow, so decisions happen inside the product — not in email threads.
04Workflow automation
Visual automations that remove repetitive work. Triggers, conditions and actions your operations team can edit themselves.
05AI-powered features
Assistants that summarise, draft and flag risk using your own data — with guardrails, audit trails and cost controls.
06Mobile-ready by default
The same product, rebuilt for thumbs. Responsive layouts and native apps that keep field teams in sync.
07Integrations & APIs
Stripe, Slack, Xero, OpenAI and your internal systems — connected through a clean, documented API layer.
MRR£48.2k+12.4%
Active users3,204+8.1%
Churn1.8%−0.4%
Revenue · last 12 months
Invoice #1042 paid — £790.00
New workspace created — Fieldwork Ltd
Retention cohorts
3 people viewing now
Summarise this week's churn risk
4 accounts show declining usage. Two are on legacy pricing — recommend a check-in before renewal on Aug 22.
Draft emailsCreate tasksShow accounts
Same product,
rebuilt for thumbs.
StripeSlackXero
OpenAIHubSpotS3
GET /v1/accounts · 200 OK · 38msServices
Everything a product
needs to ship — and scale.
Custom Web Applications
Internal tools and customer portals that replace spreadsheets and duct-taped workflows with fast, reliable software.
Mobile App Development
Cross-platform apps that feel native, share code with your web product and ship to both stores from one team.
AI & Automation
Assistants, document processing and workflow automation grounded in your data — measured by hours saved, not hype.
UX/UI Product Design
Interfaces designed around real user journeys — tested with prototypes before a line of production code is written.
API & System Integrations
Payments, accounting, CRMs and legacy systems talking to each other reliably — with clean docs your next developer will thank us for.
Cloud & DevOps
Infrastructure that scales with your growth and bills that don't. Automated deployments, monitoring and 99.9%+ uptime targets.
Product Strategy
We help you decide what to build first, what to charge and what to skip — before budget is spent building the wrong thing.
Ongoing Development Support
A retained team that keeps improving your product after launch — new features, performance, security patches and support.
Selected work
Real products.
Real results.
Sure Kitchen
A full compliance platform for independent UK kitchens — from daily temperature logs to inspection-ready evidence packs.
- Challenge
- Independent kitchens run food safety on paper: easy to miss, hard to prove, stressful when the EHO walks in.
- Solution
- A multi-tenant SaaS with guided FSMS authoring, digital check logging, allergen management and a one-tap "EHO Mode" that assembles evidence instantly.
- Key features
- Offline-first PWA · subscription billing · multi-site workspaces · team training records · document vault · data export.
- Technologies
- Next.js · TypeScript · PostgreSQL · Supabase · Stripe · PWA
- 0%less time on compliance admin*
- £29/moself-serve subscription model
- 0%inspection pass rate to date*
The Wash London
A premium digital presence for a hand car wash under a Victorian railway arch — built to convert searches into loyal members.
- Challenge
- A genuinely premium local service was invisible online, competing with automated washes on price instead of craft.
- Solution
- A fast, editorial website with transparent tiered pricing, strong social proof and a subscription membership path for regulars.
- Key features
- Six service tiers · membership enquiries · Google reviews integration · maps & directions · mobile-first design.
- Technologies
- React · Next.js · Vercel · Google Maps API
- 0×more enquiries in 90 days*
- 4.7★rating surfaced site-wide
- 0Lighthouse performance score
Five Star Kitchen
A conversion-focused platform for a food-safety consultancy that gets UK kitchens to a 5-star hygiene rating — packaged, priced and sold online.
- Challenge
- Deep HACCP expertise was being sold like traditional consultancy: bespoke quotes, slow sales cycles, and nothing prospects could compare or buy directly.
- Solution
- A direct, confidence-driven site that productises the service into three fixed-price tiers, captures leads with downloadable gap reports and books free 30-minute audit calls automatically.
- Key features
- Three-tier packages · audit-call booking · gap-report lead magnets · sector variants (sushi, pizza, dark kitchens…) · EHO-visit support content.
- Technologies
- Next.js · TypeScript · Stripe · Vercel
- 0fixed-price tiers replacing bespoke quotes
- 2–6wksto a 5-star rating, promised on the page
- 0%shorter sales cycle*
*Illustrative figures for demonstration — replace with agreed client metrics before publishing.
How we work
From rough idea
to launched product.
Discover
We interrogate the problem, the users and the numbers before anything else. No specs written on assumptions.
Define
A sharp scope: what version one must do, what it deliberately won't, and what success measurably looks like.
Design
Wireframes become high-fidelity interfaces in a reusable design system — reviewed with you at every step.
Prototype
Clickable prototypes tested with real users, so expensive engineering decisions are validated cheaply first.
Develop
Short sprints, working software every week, and a staging environment you can click from day one.
Test
Automated test suites, accessibility checks and performance budgets — quality is engineered in, not inspected in.
Launch
Zero-drama deployments with monitoring, alerts and rollback plans. Launch day should feel boring.
Improve
Analytics, user feedback and a shared roadmap drive continuous releases. Version one is the start, not the end.
Technology
A modern stack,
chosen for longevity.
We build on boring-in-a-good-way foundations: proven, well-documented technologies with deep talent pools — so your product is maintainable for years, not months.
- Product & frontend
- React · Next.js · TypeScript · React Native · Flutter
- Backend & data
- Node.js · Python · PostgreSQL · Supabase · Stripe · OpenAI APIs
- Infrastructure
- AWS · Azure · Google Cloud · Docker · Kubernetes
SaaS capabilities
The hard parts of SaaS?
We've built them before.
Hover a capability to see where it lives in the architecture. Every layer below has shipped in production products.
- ⌘User authentication
- ⚙Role-based permissions
- £Subscription billing
- ▦Admin dashboards
- ◔Analytics
- ▤Multi-tenant architecture
- ◉Notifications
- ▣File management
- ◎Team collaboration
- ✦AI assistants
- ⇄Workflow automation
- ⌗Third-party integrations
- ▥Reporting
- ↓Data exports
- ◈Security & compliance
- △Scalable cloud infrastructure
Track record
Judged by what we ship.
- 0products launched†
- 0active users supported†
- 0uptime achieved†
- 0avg. Lighthouse performance†
- 0client retention rate†
- 0development hours delivered†
"They didn't just build what we asked for — they questioned it, improved it, and delivered a product our customers actually enjoy using."
"Clear communication, working software every week, and no surprises on the invoice. Rare."
"The platform paid for itself within the first quarter. The automation alone saves us a day a week."
†Placeholder statistics and testimonials for demonstration — replace with verified figures before publishing.
About ADEND
We're a small London studio that takes products from "what if" to "it's live" — and keeps them growing after launch.
Most software projects fail on the joins: strategy that ignores engineering, design that ignores users, code that ignores the business model. We work as one team across all four, so nothing falls between them.
- 01
Product strategy
We start with the commercial problem — pricing, positioning, priorities — so the software earns its keep.
- 02
User-centred design
Interfaces shaped by real user journeys and tested before they're built. Adoption is designed, not hoped for.
- 03
Advanced engineering
Typed, tested, documented code on scalable foundations. The kind your next CTO inherits gladly.
- 04
Commercial understanding
We've built subscription businesses, not just software. Every feature is weighed against revenue and retention.
Your next product deserves more than an ordinary development team.
Tell us what you're building, where you're stuck and where you want to go. We'll reply within one working day with honest next steps — even if the honest answer is "you don't need us yet".
- Currently taking on new projects
- Prefer to talk? Ask for a call in the form — we'll send a booking link.
Shall we A/B the annual discount at 15% vs 20%? @Artan
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